What I Tell Every CEO Who Wants to Lose 30lbs Without Burning Out

Most of the CEOs I work with have tried the same thing over and over again.

Cut carbs
Crank up the cardio
Rely on willpower
Hope it sticks this time

But that approach leads to burnout.
And it definitely doesn’t last.

The high performers who actually get results?
They follow a very different playbook.

Here’s the system I walk every client through - especially those who want to drop 20 to 30lbs without giving up their lifestyle, success, or sanity.

We Build Muscle to Raise Metabolism

Muscle is not just for aesthetics.
It is your metabolic powerhouse.

The more lean tissue you have, the more calories you burn at rest
That means your body works for you, not against you

Most people try to lose fat by doing more
I get my clients better results by making their body do more — even while sitting at their desk

Building muscle also improves insulin sensitivity, which means fewer crashes and better appetite control.

You eat more, feel better, and burn more fat — even without trying.

We Ditch the Sweat Obsession

Running on empty and sweating buckets is not the goal
If you want to get lean, the goal is to get efficient

Cardio burns calories during the session
But strength training increases calorie burn after the session
That afterburn effect is called EPOC
It means your body uses more oxygen, burns more energy, and continues working long after the workout ends

Plus, endless cardio wrecks your joints, drains your energy, and spikes cortisol
Not ideal when you’re already stressed or strapped for time

We make Food Decisions Easy

I give you a structure that works even on your busiest days

→ Enough protein to keep muscle on
→ Enough carbs to fuel your brain and recovery
→ Enough flexibility to eat out and still see results

No more all or nothing
No more good versus bad food
Just simple, sustainable choices that work in real life

When you take food guilt out of the equation, you get consistent
And consistency wins every single time

We Respect Recovery

I coach hard-charging men who rarely slow down
But if you want results, you have to treat recovery like strategy, not laziness

Better sleep improves testosterone, reduces cravings, and supports lean muscle
Worse sleep increases stress hormones, appetite, and decision fatigue

You can train perfectly and eat well, but if your sleep is trash, your results will be too

We don’t guess
We structure recovery just like we structure training and food

We Remove Confusion

Most clients come to me overwhelmed
They’ve been trying to piece it all together with Podcasts, YouTube, influencers, the lot...

The result is paralysis

So we take the guesswork out

→ You’ll know exactly how to train each week
→ You’ll know how to eat without tracking forever
→ You’ll stop second-guessing every decision

Because smart people don’t need more options
They need clarity

Final thought

You don’t need more workouts
You don’t need more willpower
And you definitely don’t need another juice cleanse

You need a system that works with your lifestyle

One that builds muscle, increases metabolism, and gets your body burning more at rest
Not just in the gym

That’s what I give my clients
It’s how they lose 20 to 30lbs without burning out

And if you’re ready for that then this is your next move.

P.S. If you’re not already subscribed to my free newsletter, I share weekly tips to help you lose weight without giving up your favourite foods or doing endless cardio. You can subscribe here.

You can build a strong, lean, focused body at any age. But you need the right tools. If you want help building a strategy that works with your life, not against it, you can start by booking a free call here.