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Strategies, teachings and tips & tricks to help you to create your dream body and live life optimally.
Who You'll be Hearing From….
A 17-year industry veteran, Helen Parker is the founder of her worldwide online training company Helen Parker Fitness. She helps people to take the pain out of losing weight with strategies backed by science and not the latest fad.
The Real ROI of Strength Training for Busy Executives
Most high-performing men over 40 are wasting hours on low-ROI cardio or random workouts with no plan. The truth? Strength training pays compounding returns - if it’s structured. In this article, I’ll show you why structure matters more than sweat, and how to maximise your results in just 2-3 focused sessions per week.
Why Being “Perfect” Set Me Back Years
For years, I thought fat loss meant being perfect - perfect meals, perfect workouts, perfect discipline. But perfection kept me stuck. Here’s how dropping the all-or-nothing mindset and building structure finally delivered results that last.
How to Eat for Fat Loss Without Cutting Carbs or Going Hungry
Most people think losing weight means starving themselves or cutting carbs. In reality, carbs fuel performance, recovery, and metabolism. Here’s how CEOs can eat for fat loss without restriction and finally get results that last.
Why You Still Have Belly Fat (Even When You’re Eating Clean)
You’re eating clean. Cutting out the junk. Maybe even training. But your belly fat won’t budge. Here’s why, and the smarter system that actually works for men in their 40s, 50s, and 60s.
What to Do in The Gym When Work Has Already Taken All Your Energy
When work has already taken the best of your energy, the gym can feel like an impossible task. But skipping training isn’t the answer and neither is smashing yourself into the ground. This article shows high performers how to keep progressing on low-energy days by training smarter, not harder. You’ll learn how to adjust your lifts, use walking to maintain conditioning, and prioritise recovery without losing momentum.
How High Performers Self-Sabotage Fat Loss Without Realising
High performers don’t fail from lack of effort. They fail from misapplied effort. In this article, I break down five ways your drive might be sabotaging your fat loss and what to do instead if you want lean, sustainable results that fit your life.
The Top 5 Mistakes I See in PT Programs (After Teaching 1,000+ Personal Trainers)
Not all PTs are created equal. After teaching over 1,000 personal trainers, I’ve seen the same mistakes show up again and again, especially when it comes to training clients over 40. If your sessions feel random, your results have stalled, or you’re not getting support outside the gym… this one’s for you.
Why the Scale Lies: Better Ways to Track Fat Loss Over 40
The scale doesn’t measure fat loss. It measures your relationship with gravity. If you're building muscle, managing stress, and eating better, but the number won’t budge, that doesn’t mean you’re failing. It means you're tracking the wrong thing.
You Don’t Need More Motivation. You Need This.
If you’re in your 40s, 50s, or 60s and still telling yourself you “just need more motivation,” read this. You’re not the problem, your system is. Here’s what to do instead.
How to Burn More Fat at Rest: The Smarter Approach to Getting Lean in Your 40s, 50s and 60s
Most fat loss plans focus on eating less and moving more. But the real secret? Burning more at rest. Here’s how to build a body that works harder for you, not against you, in your 40s, 50s, and 60s.
The Real Reason You're Gaining Weight in Your 40s (It’s Not Willpower)
You're not gaining weight because you're lazy or lack motivation. In your 40s, everything from your hormones to your muscle mass starts to shift and that changes how your body stores fat and burns energy. Here’s what’s actually going on and how to take back control.
What I Tell Every CEO Who Wants to Lose 30lbs Without Burning Out
Forget starving yourself or training seven days a week. This is the exact system I use to help CEOs lose fat, build muscle, and increase metabolism — without burnout, restriction, or wasting time.
Why You’re Not Fat - You’re Just Inflamed, Undermuscled, and Under-recovered
You’re not fat. Not really. You’re inflamed, undermuscled, and under-recovered. If you’re tired of feeling soft despite working out and eating clean(ish), read this.
This One System Changed the Game for My Clients
My most successful clients are not eating less and training more. They are following a smarter system that drives real results and fits into a busy, high-performing life.
No Pain No Progress? Not Anymore.
Pain doesn’t equal progress. If you’re training hard but staying sore, tired, or stuck, here’s why that old-school mindset is holding you back — and what to do instead.
The Problem With Doing More: Why Your Plan Is Too Intense to Work
Training hard but getting nowhere? Your plan might be too intense to work. Here’s why high performers fail on extreme plans — and what to do instead.
The Truth About Cheat Meals and Food Guilt
Still relying on cheat meals and feeling guilty after? Here’s why that mindset keeps you stuck — and how to finally break free and lose fat without obsession.
I’m in My 40s and in Better Shape Than I Was at 21. Here’s What Changed…
I’m in my 40s and in better shape than I was at 21 — with less training, no cardio, and zero food guilt. This is exactly what I changed to finally get results.
How Smart CEOs Burn Fat Without Losing Focus or Freedom
You don’t need more cardio or willpower. Here’s how smart CEOs stay lean without losing focus, freedom, or control of their schedule.
The Fitness Habits Wasting Your Time (That You Probably Think Are Helping)
You’re showing up, working hard, and still stuck. These common fitness habits feel productive but are actually holding you back. Here’s what to stop doing now.
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